Adam Weitsman Relaunches GLOSSLAB as Global Beauty and Lifestyle Brand, Names Elizabeth Woods as President and Jordyn Woods as Chief Creative Director

• GLOSSLAB is back. And it looks nothing like it used to.

New York, USA, 8th May 2026, ZEX PR WIRE — In March 2025, entrepreneur Adam Weitsman acquired GLOSSLAB’s intellectual property after the original nail salon concept went through Chapter 11 bankruptcy. What he saw in the brand was not what it had been. It was what it could become. He has spent the past year quietly building the team, the products, and the infrastructure to turn GLOSSLAB into a global beauty and lifestyle company. That work is now ready to see daylight.

GLOSSLAB launches spring 2026 with a new leadership team, a debut product collection, and a brand identity built from scratch around one idea. High-performance beauty essentials for people whose lives do not slow down and who are not willing to lower their standard because of it.

Leadership

Elizabeth Woods has been named President of GLOSSLAB. She brings an entrepreneurial background and a strategic mind that will drive the brand’s operations, growth, and long-term positioning in a beauty market that moves fast and punishes companies that cannot keep up.

Her daughter, Jordyn Woods, has been appointed Chief Creative Director. Jordyn is a model, fashion entrepreneur, cultural force, and one of the most recognized names in beauty and lifestyle. She will shape the brand’s creative identity, product direction, and the way GLOSSLAB speaks to the audience it was built for.

The partnership between them is the core of what makes this brand different. Elizabeth runs the business. Jordyn sets the creative standard. They understand each other, they push each other, and they bring a dynamic to GLOSSLAB that no hiring process could replicate.

Former Revlon executive Martine Williamson joins as Chief Marketing Officer, bringing decades of beauty industry experience to the brand’s go-to-market strategy.

The Products

GLOSSLAB’s debut collection is a curated set of multiuse essentials designed around a concept the brand calls “transfer bag essentials.” Products that go where you go. From work to dinner to the gym to a flight. No extra steps. No wasted time. Professional-grade results from something that fits in your bag.

The launch lineup:

Superboost. Ten dollars. A quick-refresh performance product that delivers professional quality without a professional time commitment.

Kit No. 1. Thirty-two dollars. A multipurpose grooming kit built around the principle that fewer products done right beats a counter full of products done halfway.

The Hand Cream. Twenty-eight dollars. Hydrating, elevated, and designed to do exactly what it should without overcomplicating it.

The Essential Balm. Twenty-six dollars. Versatile. Portable. One product that does the job of three for people who do not have time to think about it.

Available at launch through GLOSSLAB’s ecommerce platform.

Why GLOSSLAB. Why Now.

The beauty industry does not need another launch. It needs a better one.

Most brands in this space start with a famous face and figure out the product later. GLOSSLAB started with the product. The team spent the past year developing a collection that solves a real problem for real people. Then they brought in leadership that understands both the business and the culture well enough to put it in the right hands.

Elizabeth Woods has built businesses. Jordyn Woods has built audiences. Martine Williamson has scaled beauty brands at the highest level. Adam Weitsman has spent three decades building companies across industries and knows what separates something that lasts from something that disappears after a launch party.

Strategy, creativity, operational discipline, and cultural credibility all sitting at the same table from day one. That is not how most beauty brands come together. That is why most beauty brands disappear in a year. GLOSSLAB will not be one of them.

What Jordyn Woods Said

“GLOSSLAB’s philosophy complements how I live my life. Intentionally, fast-moving, and rooted in self care. I am thrilled to be working alongside my mother Elizabeth to build a creative vision for a brand that delivers high-performance solutions for people who live the way we do.”

What Elizabeth Woods Said

“I am incredibly grateful to take on the role of President, working closely with Adam on this next chapter. My focus is on driving innovation and growth while Jordyn brings a creative perspective that is uniquely hers. Together we are building something that reflects how people actually live.”

What Adam Weitsman Said

“I have spent my whole life walking into industries where nobody expected me and building something that made them pay attention. Beauty is no different. I saw what GLOSSLAB could be before anyone else did, I put the right people around it, and we are going to show everyone what this brand was always supposed to look like.”

About Adam Weitsman

Adam Weitsman is the founder and CEO of Upstate Shredding, Weitsman Recycling, one of the largest privately held scrap metal processing companies in the United States. He is also the co-founder of Olujo Tequila, an active investor in Web3 and digital assets, a restaurateur, and a philanthropist. He owns four restaurants in Skaneateles, New York, all of which donate their net profits to charities supporting women and children in Central New York.

About GLOSSLAB

GLOSSLAB is a beauty and lifestyle brand offering high-performance personal care essentials for modern, fast-paced lifestyles. Originally founded in 2018, the brand was acquired by Adam Weitsman in 2025 and rebuilt from the ground up as a global beauty company. Elizabeth Woods serves as President. Jordyn Woods serves as Chief Creative Director. Martine Williamson serves as Chief Marketing Officer. GLOSSLAB’s debut collection launches spring 2026 and will be available through the brand’s ecommerce platform.